CMS (Content Management System) proved to be an important asset for companies to manage web sites and portal content in an efficient and effective. Today, many companies combine unstructured content with traditional transactions and application logic to build Web-based applications. Web application delivers a more personal interaction with its users, and improve corporate performance by providing self-service for employees, partners, suppliers and customers. Web-based applications are increasingly powerless, indirectly increase the role and importance of CMS as part of enterprise application infrastructure. As a result, the selection of a CMS that will be applied in the company can not be underestimated.
With the CMS that is integrated with a WebSite will provide a value that will enhance the functionality and flexibility of the Web Site, the first on a goal WebSite utilization as media campaigns and consumer image building, where continuity and innovation in marketing products on a regular basis and sustainable as a matter that plays an important role in the achievement of target marketing.