This guide is designed to describe the elements of SEO - of terms and phrases that will bring traffic, to create a site to be search engine friendly.
Why does the company / organization / website need SEO?
Website traffic mostly comes from the major commercial search engines like - Yahoo, MSN, Google & AskJeeves (although AOL gets nearly 10% of searches, their engine is powered by the Google results). If your website can not be found by search engines or content of your site is not indexed, you actually have lost a tremendous opportunity provided by the search engines. In bringing visitors to your website. With its service-indexed, content, products or information on the website by search engines, will certainly facilitate internet users to find your website.
The words are entered by the user in the search box which contain terms and phrases that match with your website, it will bring a plus to your website. Experience shows that the traffic from search engines to make (or break) an organization's success. The influx of visitors with specific and targeted, can provide publicity, revenue, and exposure is good. Investing in SEO, either through time or money (to hire the services of SEO), both ways have the extraordinary level of profit.
Why search engines can not find my site without SEO?
Search engines are always working to improve their technology in exploring the site with more depth and providing more relevant results to users. However, there are limits to search engines in operation. The proper way would be to bring attention and thousands of visitors to our website. If we get to choose the wrong way can cause the website is not indexed and difficult to find on search engines. SEO aims to create content quickly indexed by search engines, SEO can also help boost rankings so that content easily found. Increasingly tight competition in the Internet, websites are optimized with SEO techniques will get many benefits from visitors who become customers.